An article in the Tribune newspaper in the Bahamas entitled 'Bahamians not interested in Vybz Kartel's skincare line' appears to ridicule the Summer Time deejay, and his unusual appearance, his weaves and his skin bleaching.

The deejay will launch a new skincare line of products and fragrances this month, as well as a fragrance based off Kartel's popular catch phrase, and made for both men and women, called (drum roll please)'OH'.  Among the new products to be release on the market are, Vybz Skin Brightener, Vybz Body Brightener, Vybz Anti-Aging Moisturiser, Vybz Astringent, Vybz Soap and OH! by Vybz Kartel in men's cologne and women's perfume.